SEO & GEO Consultant
I help ambitious SaaS companies build search programs that work — across traditional SEO, AI-driven discovery, and the generative engines reshaping how people find products.
Experience inside leading SaaS companies
About
I'm a senior SEO and GEO strategist who has spent the last decade inside two of the most influential design software companies in the world — Adobe and Figma. I've led organic acquisition strategy at both, and I was early to the discipline now called Generative Engine Optimization (GEO).
My experience is rooted in product-led growth — where organic search isn't a bolt-on but a core acquisition engine built into how the product scales. At Figma, I lead SEO and AEO strategy, build LLM visibility programs, and work at the intersection of content systems, structured data, and AI search. I understand both the technical architecture and the business case.
I take on a small number of consulting engagements with teams who are serious about organic growth as a channel.
Services
I work with Series A and growth-stage SaaS companies on the search programs that matter most right now.
SEO Strategy & Audits
Foundational program assessment, prioritized roadmaps, and content architecture for compounding organic growth.
GEO / AEO
Visibility in AI-powered search — ChatGPT, Perplexity, Google AI Overviews. Structured data, prompt tracking, LLM citation strategy.
Programmatic SEO
Scalable, intent-driven page systems that capture demand at scale without sacrificing quality or crawlability.
Content Strategy
Search-first content systems — topical authority, briefs, production workflows — built to rank and convert.
Analytics & Measurement
SEO measurement frameworks, KPI alignment, and reporting that connects organic to business outcomes.
Advisory
Ongoing strategic partnership for heads of growth and marketing teams building or scaling their search function.
Experience
Senior SEO & GEO Specialist
Figma
Leading SEO and Generative Engine Optimization strategy. Built Figma's LLM visibility program including prompt tracking infrastructure, schema markup initiatives, and AEO content frameworks.
Senior SEO Specialist
Adobe
Seven years leading organic acquisition strategy for Adobe Creative Cloud. Built content systems, programmatic SEO programs, and technical foundations that scaled with one of the world's most complex SaaS products.
Contact
If you're building a serious organic growth program and want a strategic partner who has done it at scale — I'd love to hear what you're working on.