Resources
Writing on the strategy, systems, and technical details behind organic acquisition — from traditional search fundamentals to the generative engines reshaping how people find products.
GEO · Case study
How listicles are actually performing in LLMs
A batch of 18 listicle-style pages became a SaaS company's single largest source of generative-engine citations in under a quarter. What happened, and why.
July 2026 · 8 min read
SEO Strategy
Article title goes here
A short one to two sentence summary of what this article covers goes here.
Month Year · X min read
Content Strategy
Analytics
Programmatic SEO
How AI-generated content perform
We split a year-long programmatic SEO test by opportunity, humans on the highest-potential topics, AI on the rest, and tracked traffic, conversion, and organic rankings to see what actually held up.
July 2026 · 7 min read
Advisory